Hands for Hope: 2024 Impact Infographic
Project Overview
As part of a nonprofit visual storytelling initiative, I created a bold and minimal infographic to showcase Hands for Hope’s 2024 impact metrics. The goal was to clearly communicate donation outcomes and volunteer engagement through clean design, accessible typography, and icon-driven data visualization.
Objective
To design a single-page infographic that visually summarizes key statistics from Hands for Hope’s annual campaign in a way that is both brand-aligned and emotionally resonant — encouraging continued support from donors and volunteers.
Design Approach
Format: Vertical infographic, optimized for both web and print
Style: Minimal, bold, and accessible — using a strong grid and consistent visual language
Color Palette:
Primary: Deep navy and bold red for trust and urgency
Accent: Soft white and cool grey for clarity and balance
Typography:
Poppins for headings — clean and modern
Inter for body — highly readable at small sizes
Iconography: Custom and curated icons used to reinforce each data point (e.g., backpacks, schoolhouses, donation symbols)
Featured Metrics
12,400 backpacks delivered
150 school partnerships
24 states reached
$250,000 raised
3,200 volunteers engaged
Tools Used
Adobe Illustrator (layout, icon integration, vector graphics)
Figma (concept development and alignment with microsite case study)
Outcome
This infographic serves as both a visual report and a donor engagement tool. It was designed to stand alone or be paired with a campaign microsite, ensuring consistent storytelling across digital platforms. The clear typographic hierarchy and icon-supported visuals make the data digestible and shareable.
