This project is a 12-page gallery-style mailer booklet designed to showcase the work of legendary graphic designer Paul Rand. The booklet simulates a fictional exhibition and highlights Rand’s most influential logo designs and select posters through thoughtful typography, layout, and hierarchy.

A composite of several stock images located on free stock sites, namely www.unsplash.com & www.pexels.com

A composition of four images to create one.

A PSA to bring attention to family history.

This was the culmination of several weeks working on three posters depicting an exibit for an artist at a Museum in San Francisco, California.

This was a project created for my graphic design course to learn more about the process of developing and creating a logo for a client. I enjoyed most of the process and learned quite a bit.

Balance, alignment, and focal point all working together.