Nonprofit Campaign Microsite for “Hands for Hope”
🔖 Project Brief: Case Study
Client: Hands for Hope – a nonprofit focused on providing school supplies to underprivileged students across the U.S.
Project: A one-page microsite to promote their “Backpacks for Brilliance” fundraising campaign.
Goal: Increase donations and newsletter sign-ups.
Deliverables:
• One-page responsive web design
• Bold CTAs for donations
• Visual storytelling for the mission
• Easy access to “Get Involved” section
🎨 Step 1: Define the Color Palette & Typography
We’ll go for bold and minimal:
Colors:
Primary Color: #1D3557 (Dark Blue)
Secondary: #E63946 (Bold Red)
Accent: #F1FAEE (Soft White)
Typography:
Headings: Poppins – bold and modern
Body: Inter – clean, readable
🧱 Step 2: Page Structure (Wireframe Plan)
Section Content
Hero Section: Large heading & Call To Action (CTA) “Donate Now”
Mission Highlight: Icon-based mission summary
Stats or Impact Section: Infographic-style visual (donations, backpacks delivered)
How to Help 3-column layout: Donate / Volunteer / Share
Footer: Newsletter sign-up, social links, contact info
